Launch Your Telederm Marketing in Less Than 3 Hours

Make your official clinic Page and lock your @handle.

Tips:

• Try to reserve the same handle you’ll use on Instagram (e.g., @JohnsonTeledermatology).
• Add your logo/cover, a one-line bio, and your Book Now link (to your microsite).
• Turn on messages so prospective patients can DM with quick questions.

Create a Professional (Business) account and pick the matching @handle; add your Book Now link.

Tips:

• Keep the same name, photo, and handle you used on your Facebook Page for easy recognition.
• Use a one-line bio in plain English (e.g., “Same-day virtual dermatology. Book online.”).

Create a Portfolio (Business Manager) that owns your Page, IG, and ad account.

Tips:

• Use your clinic email (not personal) and name the portfolio exactly as your clinic.
• This is where you’ll control permissions, billing, and assets in one place.

Require two-factor authentication (2FA) and add people with the right access.

Tips:

• Turning on 2FA avoids many access/billing headaches later.
• Add yourself as Admin; add teammates as Employee or Admin only if needed.

Bring your Facebook Page and Instagram under the Portfolio so ads and permissions work cleanly.

Tips:

• If you already created a Facebook Page/IG, add them…don’t create duplicates!
• Keep your clinic’s Facebook Page and Instagram Professional account in the same portfolio to prevent permission conflicts.

Create the Ad Account within your Portfolio.

Tips:

• Double-check timezone & currency at creation (changing later is messy).
• Immediately assign yourself access to the ad account.

Add a payment method to the ad account, then link your Facebook Page and Instagram so ads run from your clinic profiles.

Tips:

• Always pay from the Ad Account inside your Portfolio (never a personal ad flow).
• Use a clinic card; keep billing emails going to your clinic inbox.

Note: You choose the Facebook Page identity at the Ad level during ad creation.

Complete verification in Security Center when Meta asks or when you scale spend.

Tips:

• Have legal business name, address, phone, and website ready.
• You can launch your first ad before verification; Meta may require it as you grow.

Go to business.google.com/add, search your clinic name. If it exists, claim it; if not, create it and follow prompts.

• Choose ‘No’ when asked if customers visit your location.
• Hide your address and add the cities/states you serve (you can add up to 20)

Add your Book Now URL using the Appointment/Booking link field so searchers can book immediately; add phone/hours.

Complete the verification the system offers (video, phone, email, postcard vary by business/region). You may be asked for more than one method.

• Pick the most specific primary category; add optional secondary categories only if truly relevant.
• Add services (e.g., acne visit, rash consult, eczema follow-up) and—if helpful—prices/descriptions.

• Write a clear description in plain English (what you treat, telederm, same-day response).
• Set hours (when you typically respond/see patients).
• Upload a logo and a friendly headshot/clinic image (photos appear after verification).

Create your review link/QR from your profile and save it; place it in your post-visit email/text.

Note: Follow Google’s review/content policies (no incentives, genuine experiences).

Tap Copy and paste into Facebook or Instagram.

• Myth vs Fact
  Myth: Eczema is just dry skin. Fact: It’s an inflammatory condition. Book a quick virtual check if itching flares up.
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• Simple Tip
  Rash care: choose fragrance-free (not “unscented”) soaps and detergents; avoid hot water.
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• Behind the scenes
  My telederm setup—ring light, webcam, coffee. Same-day help for rashes and acne.
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Any of these works—keep it bright and simple.

Download Headshot

Download Clean Desk

Download Product Flat-lay

Download Hands at Keyboard

Download Calm Background + Logo

Open Canva logo overlay template

Download all assets (.zip)

Post one now on your Facebook Page and Instagram. Optional: schedule your next post in Meta Business Suite ? Planner so you don’t forget.

1. Open Ads Manager and confirm you’re on the correct ad account.
2. Click the Campaigns tab (top), then click Create.
3. In the objective picker, select Leads ? Continue. Learn more about Leads Campaigns.
4. Name your campaign: “Telederm — Leads — Launch”.
5. Budget. Set this to “Campaign Budget” and start at $10–$20/day.
6. Skip over Campaign bid strategy (it should be pre-selected to “Highest Volume”), A/B test, and the Special Ad Categories question, as these do not apply to your campaign.
7. Click “Next” to begin setting up your Ad Set.

1. Name your ad set – Telederm – Leads – General Services
2. Conversion location: choose Instant Forms. Facebook
3. Facebook Page: when prompted, pick your clinic Facebook Page (you’ll connect Instagram at the Ad step).
4. Performance Goal: Select “Maximize number of conversion leads”
5. Skip “Dataset,” “Cost per result goal,” and “Value rules.”
6. Dynamic Creative: select “On” (this will allow Meta to automatically generate variations of your ad for your audience)
7. Schedule: Pick your start date. We recommend starting your campaign sometime in the next few hours so that you have time to complete your campaign setup and allow Meta time to review/approve your campaign. We also recommend not setting an end date, as you can manually end your campaign whenever you want.
8. Audience: Set your location: Select United States and then set your city + 10–15 mile radius. Do not select “Reach more people likely to respond to your ads”
9. Click “Next” to set up your ad.

1. Name your ad – Telederm – Leads – Launch ad
2. Keep “Partnership ad” toggled to “Off.”
3. Identity: confirm your Facebook Page and connect/select Instagram so the ad shows from both profiles.
4. Ad setup: choose Single image or video and keep “Multi-advertiser ads” checked.
5. Lead Form Details:

   Destination
   Click Create form ? Name your form “Telederm Lead Form v1” ? More volume ? Open ? Optimized ? Next

   Create the content for your form
   Create your form headline (e.g.,Fast, online care for common skin concerns) ? Create a description (e.g., “Provide your name, email, and mobile so we can contact you to complete your booking.”)

   Trust Signals
   Add your relevant trust signals from the options available. Click Next.

   Contact information
   Start with a description (e.g., “Please provide a few details so we can schedule your appointment.) ? Choose contact information ? Email, Full Name, Mobile Phone.” Make all mandatory.

   Privacy Policy
   Turn off

   Custom Notices
   Use this title: “Privacy Policy” and then this text:

   • By submitting this form, you authorize [Clinic Name] to use the information you provide (name, email, mobile) to contact you about scheduling and care coordination for virtual dermatology services. Please do not include medical details or photos in this form. This form is not for emergencies—call 911 for urgent symptoms. We respect your privacy and protect your information in accordance with applicable law, including HIPAA where it applies. We do not sell your personal information. We may share limited information with service providers (e.g., scheduling, messaging, record systems) under agreements that require confidentiality and security. Additional details can be found on https://www.azova.com/privacy/
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   Click “Next”

   Message For Leads
   Use this headline: “Thanks! Call to schedule now” and this description:

   • We can book you in a few minutes. If you reach voicemail, we’ll return your call during business hours.
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   Additional action
   Call business ? Phone: Clinic scheduling number

   Final Step:
   Click “Create Form”

6. Ad Creative Details:

   Destination
   Skip down to “Ad Creative” and select “Image Ad”.

   Image Upload
   Upload a friendly headshot (1080×1080) with a clean background. Click “Next.”
   Select “original” for all media crop options (unless you want to make different sizes to accommodate the 3 options available, but using a square (1080×1080) can also work. Click “Next.”

   Add text
   Primary text: Copy and paste the following 5 options for primary text.

   • Same-day virtual dermatology. Short online visit and clear next steps. Book in minutes.
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   • Fast online care for common skin concerns—acne, rashes, eczema, rosacea. Simple booking.
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   • Telederm for busy schedules in [City]. Convenient online visits. No waiting room.
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   • Need quick answers? Virtual dermatology with flexible times today or tomorrow.
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   • Dermatology—online and nearby. Schedule now.
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   Headline: Copy and paste the following 5 options for headlines:

   • Book a Virtual Skin Visit
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   • Same-Day Online Dermatology
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   • Fast, Local Telederm
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   • Easy Online Booking
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   • Virtual Dermatology Today
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   Final Settings:
   Description: Skip this.
   Call-to-action: Learn more.
   Enhancements: Toggle all to on. Click “Finish”

Skip tracking and press “Publish.” Meta will review your ad before it starts delivering.

1. Open your review link in Chrome.
2. Click the address bar ? Create QR code ? Download. Copy it to your virtual follow-up PDF/email.

• Thanks for your visit! If you found this helpful, a quick Google review really helps others find care: [your review link]
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• Glad we could help today. Would you mind sharing a quick review? It takes 30 seconds: [your review link]
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• Your feedback helps us improve. Leave a short Google review here: [your review link]. Thank you!
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How to read & reply to reviews Google Help

What happens: Download the Excel file and open it in Google Sheets or Excel. It becomes your private copy.
Sheet layout: Dates are pre-filled in the “Week of” column. You’ll type in the yellow boxes only.

Each week (pick the current row):

1. Leads — number of qualified inquiries this week (forms, calls, emails you count as leads).
2. Bookings — number of completed appointments this week.
3. Reviews — number of new Google reviews this week (optional but helpful).
4. Ad Spend (USD) — total weekly spend (Meta).
5. Notes — one short thing you tried or learned (e.g., “New ad v2”).

The sheet auto-calculates for you:

• Booking Rate = Bookings ÷ Leads
• Cost per Lead (CPL) = Ad Spend ÷ Leads
• Cost per Booking (CPB) = Ad Spend ÷ Bookings).

Quick decisions (simple rules):

• If CPL or CPB is higher than last week, trim ad spend 10–30% and fix one thing (add negatives, tighten location, refresh a weak ad, faster follow-up).
• If CPL is lower and bookings are steady or rising, consider +10–20% budget to capture more.
• If Leads = 0, pause new tests and focus on basics (Google Business, posts, one solid Meta ad).

Where to find your numbers:

• Leads/Bookings: Meta and your calendar.
• Ad Spend: Meta Ads Manager (Amount Spent)
• Reviews: Your Google Business Profile > Reviews tab (count new ones this week).

How to download the file::

Option A — Google Sheets (recommended):

1. Download the .xlsx file.
2. Go to drive.google.com ? click New ? File upload ? select the XLSX.
3. Open the uploaded file ? at the top, click Open with ? Google Sheets (or File ? Save as Google Sheets).
4. Rename it “[Clinic Name] — Growth Tracker.” It’s now your private copy in your Drive.

Option B — Microsoft Excel:

1. Download the .xlsx file and open it in Excel.
2. Save it to your computer/OneDrive. It’s your private copy.
3. Update the yellow cells weekly.

Be sure you’re signed into the clinic’s Google (or Microsoft) account you want to own the file.

1. Open Google Calendar ? Create.
2. Title: “Update tracker (leads/bookings/reviews)”.
3. Set Repeats: Weekly, choose day/time you’ll actually do it, Save.