Launch your telederm marketing today

Do: Make your official clinic Page and lock your @handle.

Tips:

• Try to reserve the same handle you’ll use on Instagram (e.g., @JohnsonTeledermatology).
• Add your logo/cover, a one-line bio, and your Book Now link (to your microsite).
• Turn on messages so prospective patients can DM with quick questions.

Do: Create a Professional (Business) account and pick the matching @handle; add your Book Now link.

Tips:

• Keep the same name, photo, and handle you used on your Facebook Page for easy recognition.
• Use a one-line bio in plain English (e.g., “Same-day virtual dermatology. Book online.”).

Do: Create a Portfolio (Business Manager) that owns your Page, IG, and ad account.

Tips:

• Use your clinic email (not personal) and name the portfolio exactly as your clinic.
• This is where you’ll control permissions, billing, and assets in one place.

Do: Require two-factor authentication (2FA) and add people with the right access.

Tips:

• Turning on 2FA avoids many access/billing headaches later.
• Add yourself as Admin; add teammates as Employee or Admin only if needed.

Do: Bring your Facebook Page and Instagram under the Portfolio so ads and permissions work cleanly.

Tips:

• If you already created a Facebook Page/IG, add them…don’t create duplicates!
• Keep Page + IG in the same portfolio to prevent permission conflicts

Do: Create the Ad Account within your Portfolio (not from a personal flow).

Tips:

• Double-check timezone & currency at creation (changing later is messy).
• Immediately assign yourself access to the ad account.

Do: Add a payment method to the ad account, then link your Facebook Page and Instagram so ads run from your clinic profiles.

Tips:

• Always pay from the Ad Account inside your Portfolio (never a personal ad flow).
• Use a clinic card; keep billing emails going to your clinic inbox.

Note: You choose the Facebook Page identity at the Ad level during ad creation.

Do: Complete verification in Security Center when Meta asks or when you scale spend.

Tips:

• Have legal business name, address, phone, and website ready.
• You can launch your first ad before verification; Meta may require it as you grow.

Go to business.google.com/add, search your clinic name. If it exists, claim it; if not, create it and follow prompts.

• Choose ‘No’ when asked if customers visit your location.
• Hide your address and add the cities/states you serve (you can add up to 20)

Add your Book Now URL using the Appointment/Booking link field so searchers can book immediately; add phone/hours.

Complete the verification the system offers (video, phone, email, postcard vary by business/region). You may be asked for more than one method.

• Pick the most specific primary category; add optional secondary categories only if truly relevant.
• Add services (e.g., acne visit, rash consult, eczema follow-up) and—if helpful—prices/descriptions.

• Write a clear description in plain English (what you treat, telederm, same-day response).
• Set hours (when you typically respond/see patients).
• Upload a logo and a friendly headshot/clinic image (photos appear after verification).

Create your review link/QR from your profile and save it; place it in your post-visit email/text.

Note: Follow Google’s review/content policies (no incentives, genuine experiences). Read more here

Open the official instructions and connect your accounts. This lets Meta Business Suite post/schedule to Facebook and Instagram together.

Your kit includes 1080×1920 vertical versions so you can also post or schedule Stories for Facebook and Instagram from Planner.

Your kit includes 1080×1920 vertical versions so you can also post or schedule Stories for Facebook and Instagram from Planner.

• Can’t see Planner or the scheduling option? Use the Business Suite desktop or mobile app and make sure you’re switched into the right Page. Facebook
• Scheduling not appearing on mobile? Use the Meta Business Suite mobile guide for scheduling. Facebook
• Instagram not showing as a destination? Reconnect IG to your Page. Facebook

1. Open Ads Manager and confirm you’re on the correct ad account. Facebook
2. Click the Campaigns tab (top), then click Create.
3. In the objective picker, select Leads ? Continue. Learn more about Leads Campaigns.
4. Name your campaign: “Telederm — Leads — Launch”.
5. Budget. Set this to “Campaign Budget” and start at $10–$20/day.
6. Skip over Campaign bid strategy (it should be pre-selected to “Highest Volume”), A/B test, and the Special Ad Categories question, as these do not apply to your campaign.
7. Click “Next” to begin setting up your Ad Set.

1. Name your ad set – Telederm – Leads – General Services
2. Conversion location: choose Instant Forms. Facebook
3. Facebook Page: when prompted, pick your clinic Facebook Page (you’ll connect Instagram at the Ad step).
4. Performance Goal: Select “Maximize number of conversion leads”
5. Skip “Dataset,” “Cost per result goal,” and “Value rules.”
6. Dynamic Creative: select “On” (this will allow Meta to automatically generate variations of your ad for your audience)
7. Schedule: Pick your start date. We recommend starting your campaign sometime in the next few hours so that you have time to complete your campaign setup and allow Meta time to review/approve your campaign.  We also recommend not setting an end date, as you can always choose to manually end your campaign whenever you choose.
8. Budget and Schedule: Select your start date. We recommend starting it a few hours in the future, to allow time to complete your campaign set up. Do not enter an end date, as you will be able to manually turn off your campaign at will.
9. Audience: Set your location: Select United States and then set your city + 10–15 mile radius. Do not select “Reach more people likely to respond to your ads”
10. Click “Next” to set up your ad.

1. Name your ad – Telederm – Leads – Launch ad
2. Keep “Partnership ad” toggled to “Off.”
3. Identity: confirm your Facebook Page and connect/select Instagram so the ad shows from both profiles.
4. Ad setup: choose Single image or video and keep “Multi-advertiser ads” checked.
5. Lead Form Details:

   Destination
   Click Create form ? Name your form “Telederm Lead Form v1” ? More volume ? Open ? Optimized ? Next

   Create the content for your form
   Create your form headline (e.g.,Fast, online care for common skin concerns) ? Create a description (e.g., “Provide your name, email, and mobile so we can contact you to complete your booking.”)

   Trust Signals
   Add your relevant trust signals from the options available. Click Next.

   Contact information
   Start with a description (e.g., “Please provide a few details so we can schedule your appointment.) ? Choose contact information ? Email, Full Name, Mobile Phone.” Make all mandatory.

   Privacy Policy
   Turn off

   Custom Notices
   Use this title: “Privacy Policy” and then this text:

   • By submitting this form, you authorize [Clinic Name] to use the information you provide (name, email, mobile) to contact you about scheduling and care coordination for virtual dermatology services. Please do not include medical details or photos in this form. This form is not for emergencies—call 911 for urgent symptoms. We respect your privacy and protect your information in accordance with applicable law, including HIPAA where it applies. We do not sell your personal information. We may share limited information with service providers (e.g., scheduling, messaging, record systems) under agreements that require confidentiality and security. Additional details can be found on https://www.azova.com/privacy/
     Copy

   Click “Next”

   Message For Leads
   Use this headline: “Thanks! Call to schedule now” and this description:

   • We can book you in a few minutes. If you reach voicemail, we’ll return your call during business hours.
     Copy

   Additional action
   Call business ? Phone: Clinic scheduling number

   Final Step:
   Click “Create Form”

6. Ad Creative Details:

   Ad Creative Type
   Skip down to “Ad Creative” and select “Image Ad”.

   Image Upload
   Upload a friendly headshot (1080×1080) with a clean background. Click “Next.”
   Select “original” for all media crop options (unless you want to make different sizes to accommodate the 3 options available, but using a square (1080×1080) can also work. Click “Next.”

   Add text
   Primary text: Copy and paste the following 5 options for primary text.

   • Same-day virtual dermatology. Short online visit and clear next steps. Book in minutes.
     Copy
   • Fast online care for common skin concerns—acne, rashes, eczema, rosacea. Simple booking.
     Copy
   • Telederm for busy schedules in [City]. Convenient online visits. No waiting room.
     Copy
   • Need quick answers? Virtual dermatology with flexible times today or tomorrow.
     Copy
   • Dermatology—online and nearby. Schedule now.
     Copy

   Headline: Copy and paste the following 5 options for headlines:

   • Book a Virtual Skin Visit
     Copy
   • Same-Day Online Dermatology
     Copy
   • Fast, Local Telederm
     Copy
   • Easy Online Booking
     Copy
   • Virtual Dermatology Today
     Copy

   Final Settings:
   Description: Skip this.
   Call-to-action: Learn more.
   Enhancements: Toggle all to on. Click “Finish”

Skip tracking and press “Publish.” Meta will review your ad before it starts delivering. You will receive an email nototifcation when your ad has been approved and is active.

Monitor ad performance in Facebook Ads Manager and make optimizations based on performance. To learn more about ad performance, click here. Facebook

Do: Sign up for Google Ads and add billing so you can run Search campaigns.

Tips:

• You can create the account first, then build campaigns in “Expert mode.”

Do: Build a standard Search campaign (not Smart/Performance Max).

1. In Google Ads, click Campaigns ? + New ? Create a campaign without a goal’s guidance (or choose Leads/Website traffic) ? Search. Google Help
2. Networks: Uncheck Display Network (and optionally Search partners) to focus spend on Google Search.
3. Locations: Enter your city + radius or states served. Click Location options (advanced) ? choose Presence: People in or regularly in your targeted locations (avoids out-of-area clicks). Google Help+1
4. Languages: English (or as appropriate).
5. Budget & bidding:
   • Daily budget: start $10–$20/day; you can adjust anytime. Google Help
   • Bidding: choose Maximize Clicks Google Help+1

Do: Add Sitelinks (e.g., Book Now, Conditions, Pricing, FAQs) and Callouts (e.g., Online visits, No waiting room, Flexible hours).

Create three ad groups so searches land on the most relevant message:

Ad Group 1 — General Telederm (your catch-all)

Ad Group 2 — Acne (for acne searches)

Ad Group 3 — Eczema/Rash (for eczema/rash searches)

Use phrase match (quotes “ ”) and exact match ([ ]) to control relevance. Add more later via Keyword Planner. Google Help+1

Ad Group 1 — General Telederm

Phrase: “online dermatologist”, “virtual dermatologist”, “dermatologist online”, “teledermatology”

Exact: [online dermatologist], [virtual dermatologist], [dermatologist online], [teledermatology]

Ad Group 2 — Acne

Phrase: “acne doctor online”, “acne treatment online”, “online dermatologist for acne”

Exact: [acne doctor online], [acne treatment online], [online dermatologist for acne]

Ad Group 3 — Eczema/Rash

Phrase: “eczema doctor online”, “rash doctor online”, “dermatology rash consult”

Exact: [eczema doctor online], [rash doctor online], [dermatology rash consult]

Add a tiny negative list (campaign level): free, jobs, training, residency, fellowship, images, pdf, reddit.

Note: Match-type basics (broad vs phrase vs exact).

Do: In each ad group, click Ads ? + ? Responsive search ad. Enter Final URL (your microsite), Display path (e.g., virtual-derm), 10 headlines, 4 descriptions. Google Help

Google can show up to 15 headlines/4 descriptions in various combinations. This format follows RSA best practices. Google Help Google Help

RSA #1 — General Telederm (Ad Group 1)

• Final URL: your microsite’s homepage
• Path: virtual | dermatology
• Headlines (enter up to 10):
  • Online dermatology in [City]
  • Book a virtual skin visit
  • Acne, rashes, eczema help today
  • No waiting room. Easy booking
  • Secure telederm from home
  • Fast answers for common skin issues
  • Local dermatologist. Online
  • Flexible times this week
  • Clear next steps after your visit
  • Start your virtual consult
• Descriptions (add 3–4):
  • Friendly, online visits for common skin concerns. Book in minutes. Simple and secure.
  • Get guidance and next steps fast. Virtual care from a local dermatology provider.
  • Convenient scheduling and clear follow-up. Start now from your phone or laptop.
  • Serving [City] and nearby areas with online dermatology appointments.

RSA #2 — Acne Focus (Ad Group 2)

• Final URL: your microsite’s acne page
• Path: acne | online-visit
• Headlines (enter up to 10):
  • Online dermatology in [City]
  • Breakouts? Get help online
  • Virtual acne consult today
  • Clear next steps for acne
  • Dermatology from home
  • Acne care—no waiting room
  • Flexible times this week
  • Local online dermatology
  • Start your acne visit now
  • Simple booking in minutes
• Descriptions:
  • Virtual acne consult with practical guidance and a plan. Book in minutes.
  • Convenient online care for breakouts—clear next steps after your visit.
  • Local provider, secure visit, flexible times.
  • Start now and get timely, professional help for acne.

RSA #3 — Eczema/Rash Focus (Ad Group 3)

• Final URL: your microsite’s Eczema page
• Path: eczema | rash-care
• Headlines (enter up to 10):
  • Itchy rash? Online help today
  • Eczema flaring? Book online
  • Virtual rash consult in [City]
  • Get guidance for eczema & rashes
  • Dermatology from home
  • Simple booking—no waiting room
  • Local online dermatology
  • Flexible times this week
  • Start your virtual visit
  • Clear next steps after consult
• Descriptions:
  • Online visits for eczema and common rashes. Book a convenient time now.
  • Get practical guidance and next steps—secure video visit from home.
  • Local provider with flexible times this week.
  • Fast, friendly virtual care for common skin concerns.

Do: Click Publish. Your ad will be reviewed before serving.

Then: Watch Overview ? Campaigns/Ad groups/Ads for spend and clicks; refine keywords and search terms weekly.

(Optional) Use Keyword Planner to find new ideas as data comes in.

Quick reference (official docs)

• Create a Search campaign.
• Create/edit Responsive search ads.
• Location targeting + Presence option.
• Daily budget basics.
• Maximize Clicks bidding.
• Keyword Planner (find ideas).
• Match types (phrase/exact).
• Negative keywords (what & how).
• Assets (Sitelinks, Callouts, etc.).

1. Open your review link in Chrome.
2. Click the address bar ? Create QR code ? Download. Copy it to your virtual follow-up PDF/email.

• Thanks for your visit! If you found this helpful, a quick Google review really helps others find care: [your review link]
  Copy
• Glad we could help today. Would you mind sharing a quick review? It takes 30 seconds: [your review link]
  Copy
• Your feedback helps us improve. Leave a short Google review here: [your review link]. Thank you!
  Copy

How to read & reply to reviews Google Help

What happens: Download the Excel file and open it in Google Sheets or Excel. It becomes your private copy.
Yellow cells = you fill. Gray cells = auto-calculated. One page. Plain-English “Suggested move” tells you what to do next.

Each week (pick the current row):

1. Leads — qualified inquiries this week (forms, calls, emails you count as leads).
2. Bookings — completed appointments this week.
3. Ad spend (USD) — Meta + Google total for the last 7 days.
4. Revenue per booking ($) — your visit fee or average revenue per completed booking.
5. Bookings goal (per week) — how many you want to land weekly (e.g., 8).

The sheet auto-calculates for you:

• Lead?Booking rate = Bookings ÷ Leads
• CPL (Cost per Lead) = Spend ÷ Leads
• RPL (Revenue per Lead) = Revenue/Booking × Lead?Booking rate
• Break-even CPL = RPL
• ROAS = RPL ÷ CPL (revenue per $1 of ad spend)
• Leads needed to hit your goal
• Weekly spend & Suggested daily budget
• Suggested move (Green / Yellow / Red) with plain-English guidance

Quick decisions (simple rules):

• Green — On track: Consider +20–30% daily budget.
• Yellow — Almost there: Hold budget; improve conversion (faster follow-up, clearer “Book Now,” shorter form).
• Red — Pause & fix: Cut 30–50% and tighten location (city + 10–15 mi), add ?3 negative keywords in Google Ads, refresh one weak Meta ad.

Note: If Leads = 0, pause new tests; focus on basics (Google Business live, three posts, one solid Meta ad) before raising spend.

Where to find your numbers:

• Leads / Bookings: Meta Ads Manager and your scheduling/microsite.
• Ad spend: Meta Ads Manager (Amount Spent) + Google Ads (Cost) ? add together and enter one total.
• Revenue per booking: your fee or average revenue per completed visit.

Note: Use the same method for counting “leads” every week so your trendline is real.

Option A — Google Sheets (recommended):

1. Download the .xlsx file.
2. Go to drive.google.com ? click New ? File upload ? select the XLSX.
3. Open the uploaded file ? at the top, click Open with ? Google Sheets (or File ? Save as Google Sheets).
4. Rename it “[Clinic Name] — Growth Tracker.” It’s now your private copy in your Drive.

Option B — Microsoft Excel:

1. Download the .xlsx file and open it in Excel.
2. Save it to your computer/OneDrive. It’s your private copy.
3. Update the yellow cells weekly.

Be sure you’re signed into the clinic’s Google (or Microsoft) account you want to own the file.

1. Open Google Calendar ? Create.
2. Title: “Update tracker (leads/bookings/reviews)”.
3. Set Repeats: Weekly, choose day/time you’ll actually do it, Save.

Why: A quick, friendly touchpoint each month (for the first 3 months) keeps you moving and clears up confusion fast. Bring any questions about your playbook—no prep needed.

What happens:

• You set the agenda. Ask about Meta setup, posting schedule, ads, Google Business, Google Ads, reviews flow, email/text kit, or the budget tracker—anything.
• Screen-share + answers. We’ll walk you through where to click and what to do next.
• Next two moves. Leave with 1–2 simple actions to focus on before the next month.

Logistics: 20 minutes on Zoom. Included with Growth Elite (months 1–3).

Have ready (optional): Your questions and login access (Meta Business Suite/Ads Manager, Google Ads, Google Business Profile, microsite link).